Name: Practice Into Practical Training: Technical Transferrable Skills and Implementation in the Music Business Classroom
Start: 2026-07-09T12:30:00+0100
End: 2026-07-09T13:00:00+0100

Welcome to the Technology, Innovation & the Future of the Creative Curriculum Conference 2026.

Practice Into Practical Training: Technical Transferrable Skills and Implementation in the Music Business Classroom

Thursday July 9, 2026 12:30pm - 1:00pm BST

Room 2.45

Within a rapidly changing industry, and as we move into an era where we are thinking about new technology development, evolving intellectual property, and a changing consumer economy what skillsets are needed to best prepare future industry professionals for the world once they graduate?

The subject of music industry within the higher education environment is relatively new. While music technology and marketing degrees can be dated back to 1975 (Miami, 2026) at the Frost School of Music, the first record of a music business focused class was only introduced four years before in 1971. Following a suggestion from country music legend Roy Acuff, Professor Robert E. Mulloy began teaching an "Introduction to Music Business" course at Belmont University in Nashville Tennessee (Belmont, 2024). Since its foundations the study has expanded greatly. With the aim of courses focused around bridging the gap between creative artistry and commercial viability (BIMM, 2010).

While music business courses do have a proven success record of graduating industry professionals (Timewell, 2024), there have been key subjects identified when it comes to areas of improvement. Industry Readiness and Employability, Transferrable skills, and course material relevancy sit at the forefront of these areas (Jones & Whitefoot, 2024). These three areas all work intrinsically together, as skills are developed from relevancy which than translate to employability.

Across HE reports from employer associations and higher education organizations have called on universities to make a more deliberate effort to cultivate the “key or core” skills essential for various forms of high-skilled employment. Furthermore, nearly half of all jobs from creative sectors (49.09%) are now asking for specific knowledge of software or technology. With over 40% also looking for business and attitude focused skills (Giles & Carey, 2025).

Through this workshop we will go through a simulated lecture and project where we take on the usage of transferrable skills and industry relevance surrounding the usage of technologies, ai, and software that can better equip current practitioners with tools on how to approach these important transferrable skills in the classroom.

Speakers

Beck Macey

MA Music Industry Management, The Liverpool Institute for Performing Arts (LIPA)

I'm a music industry professional with a nine year career in live entertainment management, artist booking, and touring production. Currently residing in Liverpool, UK where I operate a musician first booking and management agency, and am pursuing my Masters in Music Industry Management... Read More →

Thursday July 9, 2026 12:30pm - 1:00pm BST
Room 2.45 Art School Entrance

Creative Practice & AI, Workshop

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Technology, Innovation & the Future of the Creative Curriculum

Beck Macey

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Technology, Innovation & the Future of the Creative Curriculum

Beck Macey

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